MT CARNEY was most recently President of Marketing for Walt Disney Studios Worldwide. She was responsible for a complete overhaul of the studios marketing organization creating a more efficient and streamlined process that produced exciting, integrated, targeted and cost efficient campaigns.
Some of the movies she and her team worked on include, Toy Story 3, Tangled, The Muppets, Pirates of the Caribbean 4, Gnomeo and Juliet, Cars 2, The Help, War Horse, Iron Man 2, Thor, Captain America and the Avengers.
Prior to Disney, MT Co founded Naked Communications and with her partners and team created a wave of change across the marketing community. Highly prized for intelligent strategic solutions, Naked prides itself on the collaborative and inclusive techniques that make great ideas really stick, take hold and work in practice.
She was responsible for work on clients as varied as Amazon, Best Buy, American Express, Coca Cola, Kimberly Clark and NBC Universal.
Her reputation is in unconventional yet pragmatic solutions that have created real business value.
She has extensive experience in creating and running large teams of creative people, creating shared goals and ways of working within groups who historically had only ever been competitive or confrontational.
Industry awards include - Advertising Age Media Maven, AAAA Woman to Watch, Women to Watch in Campaign, D&Ad pencils, 12 Media Week awards, 8 Campaign planning awards, the Institute of Practitioners in Advertising Outstanding Achievement award among others.
MT works closely with a number of companies as a strategic adviser on business and marketing practice, these range from Disney to Eventbrite.
Prior to moving to the US, she cofounded nails inc, the leading producer of nail products and services in the UK.
Her previous positions include Worldwide Planning Director at Ogilvy and Mather and Chef Strategy Officer at Universal McCann.
Added: December 2013 • Updated: December 2013
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