Christine Chen

• Director of Communication Strategy/Associate Partner
  Title
• Goodby Silverstein & Partners
  Company
• Advertising
  Industry
• About
  Christine leads the communication strategy department, which employs a modern take on media planning that injects media thinking into creative development.
  
  She joined GSP in 2004 after launching new products and brands for Microsoft and Levi’s at Foote, Cone & Belding.
  Christine was named Employee of the Year in 2008 for her work on the “got milk?” and the “Häagen-Dazs Loves Honey Bees” campaigns. Her prize was a crown and a cape along with a trip to anywhere in the world. She took her family to see her motherland, Taiwan, with some tropical stops—Thailand and Maui—along the way.
  
  In 2011 she was promoted to managing the communication strategy department, which was Mediapost’s Media Department of the Year for three consecutive years. OMMA Magazine honored Christine as one of their 2012 Online Media All-Stars. She was named an associate partner that same year.
  
  Christine lives in Oakland with her husband and two sons. She is considering getting a female cat to balance things out.

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  Added: February 2014 • Updated: February 2014