Rose Cameron

• Head of Customer Experience Planning
  Title
• RAPP
  Company
• Advertising
  Industry
• About
  Rose is a globally recognized brand architect with 20+ years of branding and integrated marketing experience. She leads RAPP’s team of strategists and data analysts in creating the smartest and most efficient engagement strategies across multiple screens of the customers life. She has successfully created and rejuvenated a wide range of brands from beverages to mainframes. Her work spans general, direct, digital, social, events and packaging design for some of the top brands in the world. She is passionate about creating purposeful brands that build meaningful relationships with their customers, employees, partners and influencers. A cultural anthropologist, Rose is skilled at multiple forms of both qualitative and quantitative research modalities. She is constantly on the watch for innovations in her field and is recognized as one of the pioneers of online anthropology – using anthropological methods and the big data of the internet to uncover unmet needs of customers. Some of Rose’s clients have included Citibank Credit Cards, Citibank Financial (Capital Division), Coca-Cola, Wal-mart co-marketing, McDonald’s, Starbuck’s Evolution FreshCracker Barrel, IBM, Microsoft, AMD, Sprint, AT&T, and Nintendo. Prior to Rapp, Rose was head of strategy at internationally recognized brand design firm, Hornall Anderson in Seattle. She has honed her skills as a leader and strategist across the top agencies of the world – Ogilvy & Mather, Y&R/Wunderman, Mullen, Leo Burnett, Chiat/Day and Euro RSCG. Rose is a sought after speaker and contributor to publications. Her work in profiling gender differences has been covered by Fox News, USA Today, NY Times, Wall Street Journal, Reuters, LA Times, Crain’s, GQ and the Chicago Tribune. Rose received her master’s degree from the University of Glasgow, Glasgow. She is a world traveller, patron of Native American art, passionate promoter of locavore cuisine and advocate for alternative teaching techniques for children with special needs.
  
  
  
  
  
  
  

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  Added: March 2014 • Updated: March 2014