Brooke Skinner

• Senior Vice President, Brand Strategy Lead for Chicago and San Francisco
  Title
• DigitasLBi
  Company
• Advertising
  Industry
• About
  Creative catalyst and observer of human condition, Brooke Skinner serves as senior vice president and head of brand strategy practice for DigitasLBi (Chicago and San Francisco), the leading, “most complete” global digital agency network. Her team includes creative strategy, experience design strategy and connections strategy, leading the agency’s high-profile global brand teams in building brands and driving business with creativity and relevance. She is responsible for the $1 billion Team Sprint account and helped win the Taco Bell, eBay and Kao businesses. Brooke is also a leader within her community as an activist and thought leader.
  
  Brooke has been named a Crain’s Chicago “40 Under 40”, published in industry and philanthropical publications (AdAge, mastercast, Philanthropy for Dummies) has taught courses and workshops at Columbia College, Miami Ad School and the Art Institute of Chicago. She is a 2014 Leadership Greater Chicago Fellow, was named one of “Chicago’s Top Singles” in Today’s Chicago Magazine. As an advocate for the LGTBQ community, Brooke is able to pair her dedication to the industry with her commitment to causes she cares about. She founded and leads a queer women's giving circle (www.she100.org), and has donated her time and talent to fundraising and leadership for GLAAD, the Howard Brown Health Center, and the Center on Halsted. She will run her third marathon in 2013 as a fundraiser for Team to End AIDS and the Chicago AIDS Foundation.
  
  Since the start of her career at age 19, Brooke has focused on strategic planning, having worked at respected agencies, such as PriceWeber, Doe Anderson, FCB & Draftfcb, and now, Digitas. Her work has driven results for prominent clients, such as SC Johnson, Valvoline, Biersdorf, Kraft, Qwest and Brown-Forman. While at FCB, Brooke led the global strategic planning for the agency’s largest client, SC Johnson. Also during her time at FCB & Draftfcb, she sponsored and helped make possible the first “It Gets Better” video for the ad industry, which aligns with her important work for the LGTBQ community. At Digitas, Brooke creates a culture focused on strategy and creativity through collaboration across teams of many functions, levels and diverse perspectives.
  
  Brooke recognizes that marketers must first understand consumers as human beings in order to fully understand their consumer behavior. She believes that insights serve as inspiration for possibility and are opportunities for brands to connect directly with consumers. Brooke works this belief into her strategic planning to develop campaigns that drive results straight from the consumer. She is a consummate innovator, believing that the work emerges when we are willing to live in beta and stay open to every possibility while remaining focused on the true north of building brands and business.

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  Added: March 2014 • Updated: March 2014