Margaret Johnson

  • Executive Creative Director, Partner
    Title
  • Goodby Silverstein & Partners
    Company
  • Advertising
    Industry
  • About



    After graduating from the University of North Carolina at Chapel Hill with a BA in Journalism and Mass Communication, Margaret earned an art Direction degree at the Portfolio Center in Atlanta. For her first job, she freelanced for Leonard, Monahan, Lubars & Kelly in Providence, RI, where she cut her teeth on accounts like Polaroid and Keds tennis shoes. Next, she took a job at The Richards Group in Dallas, Texas, where she worked on Id Software, creators of video games like Doom and Quake. She launched lots of games with imagery of monsters, screaming faces and dead bodies.

    A couple of years later, she received a call from Goodby Silverstein & Partners in San Francisco. She packed up and headed west again. In sixteen years, she’s worked on just about every account in the building — SONIC, Häagen-Dazs, Logitech, Nintendo, Specialized, hp, Foster Farms, Budweiser and Nest, just to name a few. And over the years, she’s won awards in every major show, including the One Show’s first-ever Green Pencil for the hyperintegrated Häagen-Dazs “HD Loves HB” campaign in 2009, the 2010 Kelly Awards Grand Prize for the Häagen-Dazs “Five” campaign, a 2011 Cannes Cyber Lion for the Yahoo! outdoor interactive “Bus Stop Derby” and two 2011 Lions for the Logitech “Ivan Cobenk” spot, which was included as one of the CLIO Awards’ 100 all-time “World’s Best Commercials” earlier this year. Business Insider named Margaret one of the Most Powerful Women in Advertising in 2012.

    When she’s not working, she enjoys being with her two kids, running, movies and traveling. In 2008 she produced and directed Dunkumentary, which was featured in the Short Film Corner at Cannes.

  • Added: March 2014 • Updated: March 2014

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