Susan Stone

  • Founder
    Title
  • Tonic
    Company
  • Advertising
    Industry
  • About
    Stone currently lives in London, running a small creative shop specializing in music as a layer of communication. Clients include Google, Spotify, Christian Dior, Jaguar, Agent Provocateur, agencies such as BBH, Droga5 and Wieden+Kennedy, and production companies including B-Reel, Anonymous Content and Warner Brothers.

    Armed with a background in choreography and a Masters degree in Music Psychology, her approach is a mixture of art and science. In addition, she runs a record club that has been featured in Time Out, and is the music partner to Internet Week Europe. She was recently voted into the Hospital Club & Guardian Culture 100 (Music), and recognized as one of Business Insider‘s 33 Most Creative Women in Advertising. A personal favorite project is the Axe ‘Even Angels Will Fall’ campaign, winner of the 2012 Cannes Grand Prix for Creative Effectiveness.

    Her ambition is to find new ways to bring music to life, and make the world a more interesting place to be listening.

  • Added: March 2014 • Updated: March 2014

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