Helayne Spivak

• Managing Director
  Title
• VCU Brandcenter
  Company
• Advertising
  Industry
• About
  Helayne Spivak, former Chief Creative Officer of Y&R and JWT, joined the
  VCU Brandcenter on August 15, 2012 as its director. Helayne is leading the
  Brandcenter in its mission of helping the industry navigate change and fueling it with future leaders.
  Helayne began her career in NY as a copywriter at Ally & Gargano. After 10
  years of gaining recognition for her creative work, Helayne went on to take
  larger and larger roles in the advertising community. Hal Riney hired her to
  head up the New York office of Hal Riney & Partners. From there, she went
  on to become Chief Creative Officer of Y&R NY and was appointed one of the
  first women on their Board of Directors. She has since served as Chief Creative Officer at Ammirati Puris Lintas and JWT, NY.
  In 1997 Helayne formed her own company, HRS Consulting, where she worked with agencies such
  as Hill Holiday, McGarryBowen and EuroRSCG. She joined Energy BBDO in Chicago as Group Creative Director in 2003. Her Super Bowl spot for Aleve featuring Leonard Nimoy made USA Today’s
  Top Ten Memorable spots for that year.
  Helayne came back to NY in 2006 and was asked to join Saatchi & Saatchi Wellness to help them
  improve their creative product and move from an all DTC agency specializing in traditional broadcast to a fully integrated, full channel communications company. In her 5 years as Chief Creative
  Officer, Saatchi & Saatchi Wellness has built its interactive capabilities from scratch. It was named
  Agency Of The Year for 3 years running by MM&M Awards.
  Helayne has been recognized by The Wall Street Journal’s Leaders Campaign, was honored with
  The Matrix Award for Women in Communications, appeared on the cover of Working Woman
  Magazine for which she wrote the cover article, and was named one of the top 50 Women In Business by Business Week magazine (1992).

• ---

  Added: March 2014 • Updated: March 2014