Gigi Lee

  • Executive Creative Director
    Title
  • Y&R Malaysia
    Company
  • Design
    Industry
  • About
    In her early days as junior designer, Gigi did flyers, brochures, invitations, product launches - the usual BTLs. She moved on to art direction, and applied her craft to local and regional accounts, winning and handling brands like Tiger Beer, Guinness, Carlsberg, Kraft, Toyota, Lexus, Colgate, Campbell's, KFC, local telecommunications providers and television networks, and more.

    She's been with some of the most awarded agencies in town and won her share of metals: Spikes, AdFest, One Show, Clio, LIAA, NYFest, ANDY, D&AD and Cannes; shows everybody keeps talking about.

    After 10 long years, Gigi returns to her roots at Y&R Malaysia. As Executive Creative Director, she won the local Kancil awards' Best of Show, and the office's first ever Agency of the Year award. Campaign Magazine named her Asia's third most awarded art director, and just recently, The Big Won Report put the humble Malaysian office at world's 19th most creative agency.

    All this in her first year leading the department. Gigi credits her very talented team, and today works with like-minded people around the region to seek out new ideas and experiences. That is, when she's not busy checking the kerning on CIs or scouring public squares and hidden nooks for designy items.

  • Added: April 2014 • Updated: April 2014

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