Malvika Mehra

• National Creative Director and Senior Vice President
  Title
• Grey
  Company
• Design
  Industry
• About
  Malvika Mehra is the National Creative Director at Grey India. She sits out of the Mumbai office but actually lives out of airports, flying across the Indian sub continent to the 5 offices of Grey, handling about 50 brands with her creative teams.
  
  Before Grey, Malvika spent 16 years at Ogilvy India, her first job, after getting an Applied Art degree from the Sophia Polytechnic at Mumbai. After 12 years at the Ogilvy Mumbai office, she was offered the role of Creative head at Ogilvy Bangalore where in her 4-year stint, amongst many other accolades, her work for a brand of potato crisps - Bingo! (ITC) found a place in the ‘Top 10 Indian Campaigns of the Decade’ list (Business Standard).
  
  In a career spanning 20 years, Malvika has worked on nearly every category from banking to potato crisps to jeans and batteries. And led her team to win over a 150 national (Abby, Effies, Emvies) and international awards (Cannes, One Show, Media Spikes, London International, D&AD, Ad fest Asia), both for effective and creative advertising.
  
  The highlight of her career has been 3 Grand Prix ‘Campaign of the Year’ awards at the Indian creative awards (Abby) for her work on State Bank Of India (campaign titled ‘Surprisingly SBI’), the Hutch Rangashankara Theatre Festival and Killer jeans (campaign titled ‘Killer Green Fold’).
  
  Most recently, Malvika helped get Grey India its first ever Gold Lion at Cannes last year (2013) for her print work on Duracell (campaign titled ‘Positive-Negative’) along with 2 Bronze Lions and 9 shortlists.
  
  Malvika represented India on the Film Jury at Cannes in 2011. She also featured in the ‘Top 50 most influential women in media, marketing and advertising’ list by Impact India (Advertising Age) in 2012. Over the last few years, Malvika has ranked highly in the ‘Top 20 Creative Directors in India’ list in the Brand Equity Agency Reckoner (Economic Times) and has featured regularly in Campaign India’s A list.
  
  Malvika enjoys writing as much as art if not more. Ultimately she thinks it’s really about that big game changing idea, irrespective of medium. Would love to get into designing spaces – houses, cafes, and hotels in the near future. And write that book one day.

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  Added: April 2014 • Updated: April 2014