Laura Sordi

  • Executive Creative Director
    Title
  • Lowe Italy
    Company
  • Design
    Industry
  • About
    When the internet was just starting to establish its role amongst other media, Laura had already established hers as a digital copywriter. She was one of the first interactive copywriters in Italy and certainly the youngest. At 23, she started her career in the Saatchi&Saatchi New Media team, after a couple of years in traditional advertising. Since then she has received several awards, both in Italy and abroad, becoming the most awarded young woman in the Italian interactive panorama. She was the winner of the first Italian edition of the Yahoo! Big Chair. She was finalist in Cannes Cyber Lions 2008 with thewildtherapy.it. At the Art Directors Club Europe, Laura won the Gold award with Zoogami. With this project, her name started going through the most important festivals of the world.

    She has worked in Rome, Milan and Geneva as Deputy Creative Director of Saatchi&Saatchi Interactive. Being the most awarded interactive copywriter in her country, she achieved to be a member of the Cyber Jury at the 2009 Cannes Lions Festival and she led her team to the 18th position in the 2009 Big Won of the Top Digital Agencies of the World. She has been mentioned among the World’s More Influent Female Creative Director of the World. In 2011 she became Creative Director Interactive for Lowe Italy. In 2011 she was member of the ADCE Jury for the New Media and Events category. Thanks to her interactive background and her integrated approach, she is now Executive Creative Director for Lowe Italy and member of the Lowe Creative Council.

  • Added: April 2014 • Updated: April 2014

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