Jayne Whitmer

• Executive Creative Director, President
  Title
• Pool, Inc
  Company
• Design
  Industry
• About
  In Jayne’s 25 year career, she’s worked on everything from soap to software, beginning with Cover Girl cosmetics and Lever brands. She is known for creating communications to women in a most insightful and inspiring way. Her work has allowed her to collaborate with some of the best photographers, directors, creative and strategic partners in the business.
  As a Creative Director at Ogilvy for six years, Jayne ran Springs Industries, Siebel Systems, IBM Alliances, Dove, Pond’s, launched MotherNature.com and much more. She also ran the pro bono group which created work for God’s Love We Deliver, Breast Cancer Research Foundation, and The Campaign for the Prevention of Teen Pregnancy.
  Jayne opened POOL Inc. more than ten years ago and has been instrumental in creating successful integrated communications for many smart clients and brands. She created global brand print and television campaigns for AVON and was involved in new product development and positioning. Her strategic smarts, along with tasteful and strong conceptual thinking, led to projects with Liz Claiborne, Sedu hair care and Macy’s.
  POOL was awarded the Burt’s Bees account in 2007. Jayne and her team created compelling communications, resulting in rapid growth for the all natural beauty and personal care brand, elevating brand awareness to 93% in 3 years. From that brand building success, Jayne has become quite the natural beauty and personal care expert, winning projects on other natural personal care brands including Alba Botanica, Avalon Organics and BlissWorld.
  She loves shoes.

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  Added: April 2014 • Updated: April 2014