I loved to draw when I was little. I have a twin sister and when we were kids it was important to be good at something that was your own. In my teens I thought about going into architecture or advertising, one felt a bit big and slow moving and the other a little shallow and fast. I lived in Paris for a year and clearly remember when I realized that graphic design was actually a career, it was perfect for me. I studied media and art at university while trying to figure out where I could get the best education. In the end Central Saint Martins College of Art & Design in London won and I studied graphic design there for three years. During my last year I won a design competition as well as a travel grant, so my roommate and I traveled around the United States for six weeks and got jobs at a Los Angeles advertising agency. While waiting for my visa to come thru I moved back to Gothenburg, then it turned out that the American agency had to cut back on personnel. I then applied to Happy F&B and have been there ever since.
Added: April 2014 • Updated: April 2014
STAY IN TOUCH WITH THE 50/50 NEWSLETTER
Sign up here to receive the latest updates from the Let's Make the Industry 50/50 Initiative and our partners, as well as news, events, highlights from the directory and more.