Serena Connelly has over 18 years of agency experience in a range of industries from Consumer Packaged Goods to Luxury brands. Serena has been a Group Creative Director at LBi and was Executive Creative Director for Blast Radius, East Coast. At Blast Radius, Serena oversaw the creative output and new business acquisition for both the New York and Toronto offices on accounts ranging from Levi's and Nike to Bacardi and Nivea. Prior to joining Blast Radius, Serena was a Creative Director at StrawberryFrog on P&G where she was charged with overseeing all digital aspects of the Pampers brand. During a three year stretch at R/GA Serena created digital experiences from large site builds to small mobile campaigns for clients such as Nokia, Mars, TopShop, Cole Haan, and Nike. Prior to R/GA, she spent six years working on the traditional side for Leo Burnett on: Nintendo, Allstate, P&G, Army, and Toys R Us.
Serena has won numerous awards for her work from One Show Pencils to Cyber Lions and has been featured in a variety of industry publications. She is also listed as Inventor on several IP Patents, for her innovative work on a suite of P&G-branded Mobile Apps.
Added: April 2014 • Updated: April 2014
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