“God save the Queen,” and all that stuff.
That’s right, Melanie is British born and bred. She loves fish ‘n’ chips,
sausage rolls and yorkshire puddings. But lucky for us she’s been in the U.S.A. long enough to get her teeth fixed, (or at least some of them).
Over the years she’s had the privilege to nurture, create and run brands
such as BMW, Carling Black Label, Mini, Birds Eye, Anheuser Busch,
Popeyes and Diet Pepsi - in North America and Europe.
In recent history she’s helped win over $500 million in new business;
SC Johnson Global and Philips. Melanie has also taken part in the
Reckitt Benckiser digital/social pitch, developed an online campaign
for Dove and teamed up in the branding and digital effort to re-launch American Airlines.
She’s worked across all disciplines and done a bit of award winning too; Cannes, D&AD, One Show, Clio and a few others, which always prompts her Mum to say, “that’s nice dear, but when are you going to get a proper job?”
Added: April 2014 • Updated: April 2014
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