Janet Froelich has been Creative Director of REAL SIMPLE since April 2009. She oversees the design of the monthly magazine, related publications, books and consumer products. She completed a redesign of REAL SIMPLE in November 2009, and produced the 10th anniversary issue in April 2010. The REAL SIMPLE brand has been reinvigorated by her focus on narrative design, compelling photography and inventive use of type. Before coming to REAL SIMPLE, Janet was Creative Director of The New York Times Magazine and of T: The New York Times Style Magazine.Under Janet’s direction, The New York Times Magazines won more than 60 gold and silver awards from The Art Directors Club, The Society of Publication Designers, and the Society of Newspaper Designers. The Times Magazines were finalists for SPD’s Magazine of the Year Award every year since the award’s inception, winning the award in 1999 and 2007. Janet’s work has appeared in the annuals of the AIGA, the Type Directors Club, Graphis, Print, American Photography and American Illustration, and in 1999 The New York Times Magazine was honored with a retrospective show at The Art Director’s Club in New York.
In 2004, Janet oversaw the redesign of the Part II publications of The New York Times Magazine, T: The New York Times Style Magazine received wide acclaim in the fashion and design communities. In 2006 Janet oversaw the design of Play: The New York Times Sports Magazine, and Key: The New York Times Real Estate Magazine. Play was named one of the 10 best magazine launches of the year by Media Industry Newsletter.
Janet is a 2006 recipient of The Art Directors Club Hall of Fame award, a past member of the board of directors of the Society of Publication Designers, a past president of The New York Chapter of the AIGA, and currently sits on the board of The Art Directors Club. She has served on the faculty of The School of Visual Arts graduate and undergraduate design programs, and has been a visiting critic at Yale University.
Before joining The New York Times Magazine, Janet was the Art Director of The Daily News Magazine, a principal designer of The Daily News Tonight Newspaper, a teacher of drawing and painting, and a painter. She received a BFA from Cooper Union and an MFA from Yale University. She lives in Manhattan with her husband and has two grown children.
Added: April 2014 • Updated: April 2014
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