About
I am a Creative Director /Writer, with over 18 years in the business. I established my career in Asia with Ogilvy Hong Kong, BBH Asia-Pacific, JWT Bangkok, and with Touch DDB in London. I’ve always worked through-the-line, and take a solution-based approach with campaigns spanning multi-media touch points (on a couple of occasions I even invented the touch points!). My work was instrumental in securing the 2001 Agency of the Year win for BBH Asia-Pacific and in bringing in the ABM Amro Bank business that year.
More recently, as a strong strategic Creative Director who is adept at digital integration, I secured JWT Shanghai’s first ever pitch win for Unilever digital business, and helped Ogilvy Singapore win the Dumex brand across Asia. I am an active member of the online digital mass collaboration unit, Giant Hydra.
Added: April 2014 • Updated: April 2014
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