A self proclaimed type A Creative Director, Danielle has the rare gift of creating ideas that are as effective as they are big. She’s a lover of consumer insights and strategy allowing her ability to extend across multiple platforms within the ecosystem. Danielle has been integral in developing POSSIBLE beyond the site initiatives, most notably leading the award-winning work in the social space for Audi. Her client roster also includes the likes of Morgans Hotel Group, HBO, Pepsi, and Revlon, nabbing some recognition from Cannes & The One Show along the way. Being well-versed in the traditional and digital space, Danielle represents the next-generation of creative leaders.
Danielle’s work has brought home the following awards:
• MediaPost’s best use of mobile out-of-home advertising - Audi A7 Bold Design
• AdWeek as one of the top-ten use cases of the Times Square LED sign to date - Audi A7 Bold Design
• Seattle Addy Awards Gold 2012 - Audi A7 Bold Design
• Seattle Addy Awards Silver 2013 - Audi 3.7 seconds
• Communication Arts 2009 - Secret Sherry Society
• Cannes Film Shortlist 2007 – HBO “Polygarol”
• One Show Shortlist 2007 – HBO “Polygarol”
• Seattle Chubby Award, Integrated Internet Program (Silver)
• Adweek (May 24th) featured article on HBO “Big Love” campaign
• Adweek (July 9th) featured article HBO “Big Love” campaign
• Adcritic “Spot Of The Day” HBO “Polygarol “ (:30 TV spot)
As a guest judge for CMYK, Danielle had the pleasure of critiquing work early on in her career. Perhaps her proudest thought leadership coup to date has been speaking at the 3% Conference in 2014 on the panel titled “On the Home Front,” which explored how creative women in leadership positions with spouses who also work, balance everything from kids, grocery lists to big pitches.
Danielle can talk CMS, responsive design, media agnostic approaches, big ideas, production etiquette and even search, optimization or analytics if you’d like. She’s been a student of this rather large and ever-changing industry and considers her responsibilities to go above and beyond being good at ideas. Perhaps her biggest accomplishment is being known for simply getting the very best out of everyone around her.
Added: June 2014 • Updated: June 2014
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