President & CEO, MDC Partner Network; Global Executive Chairman, KBS Title
MDC Partner Network; KBS Company
New York City
Lori Senecal is President & CEO of MDC Partner Network and Global Executive Chairman of KBS. She is responsible for driving the strategic vision, deepening MDC’s unique model and working with the MDC partner agencies in a consultative role to fuel growth and cross-collaboration. Lori also plays a leadership role in partnering with clients to help optimize seamless structures across partner capabilities. In her role at KBS, Lori focuses on the agency’s global vision and growth.
Over the last five years, she has pioneered a new ambition for the industry and ignited a movement to press beyond the hyperbole of “innovation” to genuine invention, solidifying KBS as THE brand agency for an inventive world. It’s Lori's strong belief that it takes true invention to deliver real competitive advantage for brands. At KBS, she spearheaded agency business units around technology (KBS Spies & Assassins), start-up investment (KBS Ventures) and content creation (KBS Content Labs).
Lori encourages employees to invent the career they want. She has backed and incubated many passion projects and startups pitched by employees through agency-wide invention competitions to incentivize and inspire employees across the agency, while fueling invention and culture.
Under Lori’s leadership, KBS has grown from a 250 person domestic agency to over 800 people worldwide. Today, the agency is recognized as one of Crain's best places to work in NYC and has been on Ad Age's list of Standout Agencies for three consecutive years. KBS works with an impressive roster of blue-chip clients, including American Express, BMW, HomeGoods, TE Connectivity, William Grant & Sons, Simmons Bedding Company, Victoria's Secret PINK, Boar's Head, Harman, and Vanguard, among others.
Prior to KBS, Lori served as President of the flagship New York office of McCann Erickson and previously, as Global Chief Innovation Officer for McCann Worldgroup. At McCann, Lori also founded TAG Ideation, a young-adult marketing specialty unit.
Lori regularly provides industry insight and thought leadership through speaking engagements, television appearances, award juries and op-eds. She was named one of Ad Age’s Women to Watch for 2014 and was honored at the AWNY Game Changer Awards with a Quantum Leap award in 2013. For the past two years, she was Jury Chair for the Isaac Awards honoring invention and is founder of the Isaac+ Award, which celebrates student invention. She also serves as a Member of the Board of Directors, MDC Partners, Inc.
Added: August 2014 • Updated: August 2014
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