Laurie Malaga is Vice President of Integrated Production for innovative cross-cultural agency the community. A role she has held since 2005, Laurie’s responsibilities include managing all broadcast, digital, experiential and studio production for the community’s clients such as Constellation Brands, Converse, Beam Suntory, Google, Time Warner Cable, MTV, RedBull, and more. As a member of the agency’s executive leadership team, she also participates in the evolution and strategic vision of the agency. During her time at the community, her work has been recognized with Cannes Lions, Clios, Addy’s and awards from One Show and the Festival Iberoamericano de la Publicidad (FIAP). Just recently, Laurie’s work for Rolling Stone Argentina, the national TV campaign “The Steves,” was honored with a Silver Film Lion at the 62nd Cannes Lions Festival of Creativity. During her tenure, the community has also been named a Top 10 Agency on Advertising Age’s A-List in 2015 and 2013, and an Agency to Watch in 2012. The agency was also named Multicultural Agency of the Year by Adweek in 2006, and ranked the 13th most awarded agency in the world by Gunn Report.
Prior to joining the community, Laurie was the Executive Producer of the Music Video Division at Propaganda Films, leading operations of the division including overseeing sales representatives in New York, Los Angeles and London. While there, she worked with some of the most esteemed directors and recording artists in the entertainment industry including directors such as David Fincher, Michael Bay, Jonathan Glazer, Michel Gondry and artists like Madonna, Beck, Bjork, Red Hot Chili Peppers, U2, to name a few. Laurie has also produced some notable work, including “Southlander,” feature film directed by Steve Hanft that was recognized as a SXSW Film Finalist; “Strange Parallel,” an Elliot Smith short film directed by Steve Hanft; “Hot Irons,” a documentary directed by Andrew Dosunmu; and live music concerts for Mariah Carey, Jon Bon Jovi, Usher and Bjork.
Laurie’s work throughout her career has been recognized with several MTV awards and have been included as part of MOMA’s permanent collection.
A seasoned production executive, Laurie’s bold and never say never attitude, in an industry famed for its male dominancy, makes her an inspiration for employees at the community and a role model for all women in the ad industry.
Added: June 2015 • Updated: June 2015
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