Vivian Rosenthal

• Founder and CEO
  Title
• Snaps
  Company
• Advertising
  Industry
• About
  Rosenthal is the founder and CEO of Snaps! (formally known as GoldRun), a mobile engagement platform. Snaps! connects brands and consumers by allowing users to embed branded content into photos and share the UGC photo based ads on Facebook, Twitter and Instagram, turning the users into brand ambassadors. We connect brands, celebrities and artists to consumers, by creating valuable photo-driven mobile engagement. Members share and inspire each other with virtual content, sticker images, celebrities, characters and more in their photos, as they share with their friends and social networks. Previously, Rosenthal co-founded Tronic Studio, a digital media agency. She has been named one of Creativity Magazine's top 50 global creatives of 2010 and was selected as one of the five finalists for L'Oreal's NEXT Generation Awards highlighting women founded tech companies. Rosenthal has spoken at numerous conferences on the intersection of advertising and technology, including the CaT conference by AdAge,TEDxSilicon Alley 2011 and 2012, Bloomberg Money Moves, Ad Tech and Socialize West. Rosenthal has been featured in Fast Company, The New York Times, Mashable and AdWeek, among many others. She has been selected as a jury member for the Andy Awards, D&AD, One Show Interactive Awards, and the Art Directors Club.
  Specialties: Mobile, Startups, Design, Ideation, IP, Digital Products, Social, Content

• ---

  Added: November 2013 • Updated: November 2013