Kerry Keenan

• Co-founder
  Title
• HALF IRISH
  Company
• Design
  Industry
• About
  With a reputation for creating brave and effective work that crosses and combines all mediums and connects with consumers, Kerry is a highly acclaimed and awarded creative director. She has a fresh, collaborative grass roots approach to unearthing big, high profile creative ideas for clients. Prior to Deutsch, Kerry co-founded Half Irish which specializes in branded/original content. Her most recent agency job was with Y&R as Global ECD and Founder of YR Entertainment. She also worked at Saatchi & Saatchi where under her leadership JC Penney experienced its 2007 turnaround and P&G’s Crest became the most awarded brand in 2008.
  
  With a passion for branded content, Kerry has produced a docu-drama for Cellular South, ‘Y’all vs Us: Head to Head’, distributed nationally by Fox Sports Net, staged a major mock protest for Ikea that went viral, created an invisible pop up store for Airwalk, and developed a series of shorts for MTV2 called ‘Maturity is Overrated.’ She has also worked at BBDO, Leo Burnett, and BBH.
  
  Named an Advertising Age Woman to Watch, Kerry was also cited by Fast Company as the real world ‘Peggy Olsen.’ Kerry lives in NYC and is Mom to Lucy and Francis.
  

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  Added: April 2014 • Updated: April 2014