Melanie Wells

• Managing Director
  Title
• DiGennaro Communications
  Company
• Design
  Industry
• About
  A respected thought leadership and content strategist, Melanie shapes corporate and executive communications programs that help companies and their leaders position their brands to customers, journalists, employees, investors and strategic partners.
  Melanie drives compelling thought leadership programs and high-impact, award-winning content for clients in the form of high-level guest columns, blog posts, keynote speeches, videos, events, internal presentations and social media-based programs.
  A longtime journalist known for her interviewing savvy and her ability to develop and tell hot stories, Melanie knows how to ask the right questions and listen for the answers that make news. Melanie spent a decade at Forbes and Forbes.com where she was a high-profile writer and an executive editor. In addition to writing in-depth magazine cover articles on companies and business personalities–from billionaires to entrepreneurs–Melanie created the CMO Network, a popular Forbes.com executive channel with insightful marketing content. She played a key role in planning and programming Forbes’ annual invitation-only CMO Summit. She also launched and hosted a video interview series called “On the Record” with high-profile business leaders.
  Before joining Forbes, Melanie was a business reporter and columnist at USA Today in New York. Prior to that, she was a reporter at Advertising Age. She has written for numerous outlets as a freelancer and ghostwriter, including The Wall Street Journal, Fast Company, Psychology Today and—little known fact—Penthouse. (Turns out, she is an authority on rock groupies and stripper culture.)
  Over the years Melanie, a graduate of the University of North Carolina at Chapel Hill, has interviewed countless thought leaders. She has also been a commentator on business and marketing trends on ABC, NBC, CNN, CNBC, Fox News and NPR’s “Marketplace.”

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  Added: April 2014 • Updated: April 2014