Beth Waxman-Arteta

  • President
  • Silver+Partners
  • New York
  • Advertising
  • About
    Beth has more than 20 years experience leading engagements for Fortune 500 companies including Volvo, Intel, Ford, Macy’s, Microsoft and Merrill Lynch.

    While at JWT she led the global Microsoft enterprise software business, as well as adding the Microsoft Bing and Office businesses. During her service as the agency’s CMO she helped add Brand USA and Johnson & Johnson’s 2014 FIFA World Cup sponsorship to the agency’s roster. Beth’s history is particularly notable for leading teams that innovate. She helped pioneer brand journalism in 2006 working with Ford Motor Company. The Bold Moves: The Future of Ford documentary was named Adweek’s Online Brand Campaign of the Year. In 2009 she led the team that developed and produced Yes Virginia, an original 30-minute branded entertainment animated special for Macy’s that is now a perennial holiday event on CBS.

    She was named an Advertising Age Women to Watch in 2010.

    In 2012 Beth left JWT to consult and work with her husband on their boutique wine importing company. During this time she also worked with a team called The Bureau developing and delivering JCP’s title sponsor work for the 2013 Academy Awards. She is now President of Silver + Partners.

  • Added: August 2014 • Updated: August 2014


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