melissa ditson

  • Executive Creative Director
  • 360i
  • london
  • Advertising
  • About
    Before joining 360i over the past decade I’ve been busy setting up, growing, and leading creative teams and agencies in New York. I have launched successful campaigns to raise awareness about girls education for Michelle Obama’s Let Girls Learn initiative, built charitable communities on Facebook for Chase, activated Google communities to help put minority female-owned small businesses on the map, worked on nationwide music platforms for brands like American Express with Jay Z, Budweiser, and Target, and helped redefine brand experiences online for GE, P&G, and the cause brand (RED).

    In my spare time I’m also actively involved with the creative community, helping to develop and bring up female talent within the industry and got on stage at last year’s (US) 3% Conference to proudly share the news that I helped my previous agency in New York, Edelman reach 50/50 gender balance with their creative leadership.

    Since joining 360i Europe I have pushed and evolved our creative product from social into a broader digital offering, from everyday content to campaigns, and even digital out of home. Our creative product is data-driven. We’ve turned tweets about bad train and coach journeys into a playful summer campaign for Enterprise Rent-A-Car. Transformed the IKEA catalog into a linked canvas ad, the size of a microsite, on social. We just launched a digital out of home test with Burger King to drive footfall, featuring dynamic creative reacting to the time of day, weather and location, this is a first for the brand and 360i Europe which we’re eagerly awaiting results back from. We also have a lot of exciting work in production, a couple of things that will go live before the end of the year, including some creative tech opportunities that have come out of 360i Europe being one of the first companies in the world to have early access to Facebook’s AR beta platform. We’re starting to get recognition for our work. This month’s wins include a Lovie Award and the Chairman’s Award at the DADIs for the Lidl Social Price Drop Christmas campaign.

    I have hired a diverse creative team at 360i Europe, including two senior and one associate director females. And I’m always on the lookout for talented women ready to take the next step in their careers. I'm a big believer in giving people the chance to show they can do the job before they’ve proven that they can. It’s the only way we will make a change, and I can personally help to get more diverse talent to the top of our industry.

  • Added: November 2017 • Updated: November 2017


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